Six years ago, Windows XP was launched with a television advertisement called “Soar”. Six years later, Windows Vista is launched with a television advertisement called “Wow”. How has a television advertisement for an operating system changed?
- 1:00min runtime
- Story-driven – continuous journey
- Fantasy
- Very audible background music
- Upbeat, lots of action, movement
- No speech
- $200 million advertising budget
- 1:00min runtime
- Theme driven – each scene is separate
- Real experience
- Ambient background music
- Emotional, inspirational, slow movements
- Speech & voiceover
- $500 million advertising budget
Both ads are very good, but interesting to see how times have changed.